Timelines depend on size and complexity, so any fixed number you read online is only a rough guide. What stays the same is the sequence of stages. Understanding them helps you plan launches, campaigns and budgets.
Stage 1: Discovery and planning
We learn about your business, users and goals, then agree on features, pages or screens, and a plan. Time spent here saves far more time later.
Stage 2: Design
Layouts and the look and feel are prepared and shared for your feedback. Quick, clear feedback in this stage is the biggest single way to keep a project on schedule.
Stage 3: Development
This is the longest stage. The design becomes a working product, usually delivered in parts so you can see progress and comment early.
Stage 4: Testing and fixes
We test on different devices and browsers, check speed and security, and fix issues. You also test with real scenarios.
Stage 5: Launch and support
We move the product to the live server, check everything again, and stay available for fixes and improvements.
What usually causes delays
Content such as text, photos and logos arriving late.
Changing the scope halfway through.
Slow feedback or approvals.
Third-party accounts (payment, SMS, app stores) that take time to be approved.
How to keep your project on track
Name one decision-maker, prepare your content early, and group your feedback into a single list per round. Ask your vendor for a milestone schedule rather than only a final date.
Tell us what you need and your target date, and we will tell you honestly whether it is realistic.